Privacy Policy

Thank you for visiting

Your privacy is important to us. We understand that when you choose to provide us with information about yourself, you trust us to act responsibly. We believe that you have a right to know how we use that information. The most frequently asked questions about your privacy on are answered below.

What information do we collect?

We do not collect personally identifiable information about individuals except when the information is knowingly provided. Now and then, we may conduct surveys, run contests, or ask if you would like to subscribe to our online programs. If you choose to participate in one of our surveys, contests or online programs, we’ll probably ask for some personal information such as your shopping habits, e-mail address, name, birth date and other information so we can run the promotion and notify winners.

When you visit our website, we automatically collect non-personally identifiable information such as the address of the website that you came from before visiting our site, which pages you visit on our site, which browser you used to view our site and any search terms you may have entered on our site. This information is anonymous – meaning we cannot identify you personally – unless you identify yourself.

When you send us a request, such as to our customer service department, we may ask you to identify yourself by name or e-mail address in order to send you a response, if appropriate.

How do we use the information?

We may use the information you provide to send e-mail or regular mail to you about our products, services or other contests and promotions you might be interested in, unless you indicate that you do not wish to receive such mail. We may also notify you of changes to the website.

We maintain the information that you provide us in a database. To best serve you, we may combine this information with data that is publicly available and data that we collect in our own stores, at our marketing events, or receive from other business partners and/or reputable sources.

Also, we may, from time to time, review your information and information of other users to help us analyze trends, purchasing patterns and preferences, and demographics.

We sometimes use the non-personally identifiable information that we collect to improve the design and content of our site. We may use this information in the aggregate to analyze site usage.

Do we share your information with third parties?

We share your information with our trusted third party service providers who manage our website. These third parties provide specific services and administer activities offered at our website. These third parties are not authorized to discuss, disclose or make any use of your personal information except as necessary to provide such services.

Now and then, we may also use third parties to help us collect and aggregate site guest and customer information. We may share this aggregated, non-personally identifiable information (such as age and product interests) with existing and prospective business partners and advertisers. None of the aggregate information will contain any information that identifies you individually.

We may also share your personal information with carefully screened Saucony business partners to offer you products and services that we believe might interest you. But, only Saucony and Saucony affiliates and business partners will send you these messages. In each case, our partners will not be authorized to discuss, disclose, or make any use of your personal information except for extending the offer to you. If you prefer not to be included in these types of prospective offers, please contact us by e-mail to saucony ‘at’ to let us know. Please be sure to include your first and last name, street address, and email address in your request.

We or our third party service providers may disclose specific individual information if we or they reasonably believe that it’s necessary to comply with applicable laws or regulations or to protect the interests of Saucony, Saucony business partners, affiliates or its guests, or the interests of our third party service providers.

How can you unsubscribe or change your information?

We want to communicate with you only if you want to hear from us. To unsubscribe from an e-mail, please follow the instructions in any e-mail you receive. You can also send us a request by e-mail to info ‘at’ Please be sure to include your first and last name and account e-mail address in your request. Please note that your request to be removed from our e-mail lists might take up to ten (10) business days to become effective.

How do we protect the privacy of children?

This is a general audience site. We do not knowingly collect or solicit personally identifiable information from anyone who we know to be under the age of 13. If you are under the age of 13, you should use this website only with the involvement of a parent or guardian and should not submit any personal information to us.

How do we use cookies and pixel tags?

Cookies are small pieces of information stored by your browser on your computer’s hard drive. A cookie may contain information such as recognizing you when you return to our website. Most web browsers are set up to accept cookies; you can usually change your browser settings to refuse cookies but you may experience difficulties while visiting

We also use pixel tags, tiny graphic images, to help us analyze your online shopping patterns, create content designed for your connection speeds, and deliver e-mail in a format you can read.

Saucony and our trusted third-party providers use cookies and pixel tags to monitor and maintain information about your use of our site and understand your preferences based on previous or current site visits so that we can offer better site experiences and services in the future.


By using our website, you’re agreeing to let us collect and use your information as we describe in this Privacy Policy. If we change our policies, we will post any changes on the website, so that you are always informed about what information we collect, how we use it and under what circumstances we disclose it.